Provider of B2B iGaming solutions Aspire Global last week announced that it has signed a platform and managed services agreement with Irish casino group Funfair Casino to help it take its land-based business online.
Funfair Casino is Ireland’s largest casino operator with more than 25 properties across the nation. As part of its agreement with the company, Aspire will have to ensure that its partner’s existing land-based customers as well as all new ones benefit from a seamless omni-channel experience.
The deal will see the Funfair utilize its provider partner’s gateway AspireCore Platform (PAM). The platform incorporates a range of services that will make it possible for the casino operator to focus on building its brands within the online gambling environment.
Funfair will also be able to utilize Aspire’s pack of fully Managed Services, which includes customer support, CRM, VIP, fraud and risk management, to launch its future online casino operations.
Combined Aspire’s PAM and Managed Service cover the pinch points of technology, games supply, and regulation that need to be taken care of so that an operator can successfully and seamlessly launch an online gambling business.
Delivering A Premium Omni-Channel Operation
Commenting on their partnership with Aspire Global, Funfair Casino Director Philip O’Leary said that their search for a platform solution for their iGaming operations was “predicated on finding a partner that had the technology, expertise and product set to create a rich and seamless casino experience” for their players.
Mr. O’Leary went on that joining forces with Aspire, which is “renowned for these qualities”, enables them to make progress in delivering premium land-based and online casino operations.
Tsachi Maimon, CEO of Aspire Global, said that Funfair is an established operator in the Irish casino market and that they are looking forward to developing an Internet gaming solution that presents the operator’s players with a great omni-channel experience, while helping support its first foray into the online gaming world.
Mr. Maimon further elaborated that this partnership constitutes “an excellent example of our PAM and fully Managed Services being utilized to take a land-based operator online” and is a union that will provide great growth opportunities for both parties in the future.
The Funfair Casino alliance is the latest in a slew of similar deals announced by Aspire in recent months as it continues to expand its presence across Europe, the US, and Latin America and build on its current regulated presence in 29 different markets.
Aspire’s B2B offering includes a robust technical platform, a vast library of proprietary casino content, a proprietary sportsbook, and a game aggregator with titles from a wide number of content suppliers.
Source: Aspire Global Signs Platform and Managed Services Deal with Ireland’s Biggest Land-Based Casino Group, Aspire Global Newsroom, June 4, 2021