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The Impact And Influence of Women And Gambling


In the last decade the world has seen a steep rise in the involvement of women in gambling games. There has been a prominent role of technological advancements in the active participation of women in real money poker games. Though women entered late to the main field, they started experiencing the heat of the gambling pretty soon. The online casino companies make it easy for you to invest and start with the loads of free coupons and discounts they provide on your entry. Women started investing in online gambling sites more than on offline sites due to the prevailing conception in society that gambling is just for men. Social online casino games make it easier for you to connect with players all around the world through live casino tournaments where you get real exposure.

Why online gambling has seen an increase in demand?

The welcome of the 21st century saw a wave of digitization touch every market in the world. So is the case with gambling. Men and women prefer gambling online rather than personally visited locations. Online gambling has been successful in fulfilling the desire of the gamers to play with real money as in real money poker where you get the real feel of playing. There has been no compromise in the thrill and excitement. 

Researches state that with an increase in the feasibility of the internet to almost every corner of the world, real money poker players have seen rapid growth. The educated and rich class men and women of younger age prefer playing real money poker games. 

What are the game preferences of women in gambling?

According to recent studies, Sweden seems to have the most female players in its country. Besides, the UK and Spain are on the way to the establishment of women in gambling in real money poker games very rapidly.  The diverse market has observed preferences among women in their choice of gaming.

Women are more interested in playing on their mobiles. They have been more attached to online slot games and online roulette games. This perfectly doesn’t mean that women have not tried their luck in other live casinos. There is a slow rise in demand for sports betting and real money poker with time.  But lotteries and bingo are still the favorites of women gamblers. 

On the other hand, the majority of men love gambling on real money poker games, sports betting, and horse betting. They usually require more skills in playing online casinos than a mere game of chance. 

What is the profile of women gambling online? 

The UK reports seeing a tremendous increase in women gambling online. The profile can differ based on age and preferences. While the young blood is involved in playing casino games like online blackjack and real money poker, the older women aged 46-55 are seen preferring slot games. 

Most real money poker players spend two to three hours on online gambling per day. Their gameplay is seen to average between two to three times per week. Though these can differ among the masses based on interest and time. This frequency is not biased based on gender. 

How much time do women spend online? 

When it comes to spending time online on gambling, women have given fair competition to the men in the market. It has been researched that one-third of women are involved in online casino games like real money poker, online roulette, online blackjack, and many others. Women are the highest spenders according to Australian studies. 

Mostly the women range in age between 35-55.  They are seen busy surfing mobile casino sites most preferentially. The women have an interest in buying virtual chips and rewards in online real money poker games more often. More than 50% are addicted to playing online casinos and live casinos on a daily basis. 

Card games like online blackjack are one of the highest revenue generators in online casinos. Despite this, women have always been inclined towards slot games and non-gambling games. Men prefer investing in real money poker games. 

What is the future of online casinos?

The easy access to the internet and smartphones has made it more convenient for real money poker players to gamble online. The industries are now focused on bringing the people on a single platform. The main reason behind this is the rise in interest of women in online gambling. Besides, women prefer playing from the comfort of their homes. 

Real money poker sites can adopt advertising strategies to get closer to their target audience. These all have been studied and experimented with by big companies and MNCs to increase their demand in the market. They held regular surveys and sent personalized emails to keep in touch with their subscribers.  Similarly, the ones who participated can be rewarded with welcome bonuses and freebies to attract the market. 

The companies maintained repositories on the preferences and choices of their customers on a daily basis. Thereafter they updated gambling news and venue information directly to their audience. These are some of the many strategic techniques to keep your audience engaged on a daily basis. This helps your real money poker games receive more appreciation and investment from both men and women. 

Today’s gambling sites prefer adopting a gender-neutral perspective to promote the brand image. Be it real money poker or any of the slot games, it can be played and enjoyed by any gender. Advertisements focused on gender neutrality. This helped companies receive participation in all sorts of online casino games. 

The gaming centers started employing women in boardroom positions as well so that the women no more see it as a male-dominated society. As in the case of sports betting, where we see the equal role of female sports commentators and fans in general.



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