Blog

Leading Online Operators Launch Principles for Responsible Gaming


September 22, 2022 — The largest online gaming operators in the country have come together to agree to the first industry-led responsible gaming standards. The 12-point pledge is a commitment to principles of responsible online gaming and are recommended as the principles for an industry benchmark.

The announcement coincides with this month’s designation as Responsible Gaming Education Month by the American Gaming Association.

The collaboration includes Bally’s Corporation, BetMGM, DraftKings, Entain, FanDuel, and MGM Resorts International.

The 12 principles are derived from four core attributes:

  • We participate only in legal markets that provide consumer protections.
  • We strive to instil responsible gaming culture throughout our respective businesses.
  • All forms of online gaming should be a fun activity and enjoyed as a form of entertainment.
  • While the vast majority of individuals can enjoy online gaming in a responsible way, some individuals need additional tools and support related to their gaming activities.

The 12 principles, set out in the appendix, include a commitment to take active steps to prevent underage and excluded individuals from participating in any form of gaming. Operators commit to providing customers with informed choices about gaming through easily understood responsible gaming tools, and all entities will continuously conduct research to track the impact of this collaboration.

Further, the principles include the adoption and effective promotion of a unified nationwide responsible gaming toll-free helpline, and socially responsible advertising which avoids imagery that might entice minors in its marketing content.

Other provisions call for “a shared responsibility approach to addressing problem gaming” and a commitment “to working with policy makers, academic experts and researchers, problem gaming treatment organizations, advocacy groups and partners” as well as customers to promote responsible gaming and address problem gaming.



Source link

Related Articles

Back to top button